Not all parabens are equally harmful. While some occur naturally (e.g., in blueberries as antioxidants), synthetic parabens used as preservatives may be more toxic. They can cause allergies, worsen skin conditions, and weakly mimic estrogen, but no direct harm from consumer products has been proven.

Sulfates like SLS and SLES create lather and cleanse by removing oil and dirt. However, they can strip natural oils, irritate the scalp, and cause dryness. While not all sulfates are harmful, our product is sulfate-free for gentler, healthier hair care.

Phthalates are plasticizers that soften plastics and stabilize fragrances. While not all are harmful, some act as endocrine disruptors — mimicking hormones and linked to reproductive issues, early puberty, and other health risks. That’s why we keep them out of our products.